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Program

  /    /  Program

EMPOWERING ENTREPRENEURS: A THREE-DAY WORKSHOP ON LAUNCHING AND NURTURING TECH START-UPS                                                               19-21 Feb 2024

Day 1: Building the Entrepreneurial Foundation (19th February 24)

9:30 AM – 10:00 AM Registration and Welcome
10:00 AM-10:30 Opening Event
10:30 AM – 10:45 AM Tea Break
10:45 AM -11:45 AM Introduction to Entrepreneurship and Technopreneurship (Dr. Shahid Qureshi)

  • Understanding the entrepreneurial mindset.
  • Identifying opportunities in the tech sector.
11:45 AM – 12:30 AM Business Idea Development (Dr. Shahid Qureshi)

  • Developing a business idea, and identifying unique opportunities.
12:30 PM – 1:30 PM Prototyping and Product Development (Prof. Hans M Guelich)

  • Turning a concept or prototype into a viable product.
  •  Practical steps and considerations in product development
  • Conforming to Standards, Processes, testing, and legal Issues
1:30 PM – 2:30 PM                Lunch Break
2:15 PM – 4:15 PM Hands-On Session: Crafting a Business Idea and Mock Registration (Dr. M. Naveed Jan)

  • Brainstorming and developing a business idea, identifying unique opportunities and challenges in the tech sector.
  • Completing a mock registration form for a tech company, covering the necessary information and steps involved in the registration process.

Day 2: Planning for Success: Business and Marketing Plan Preparation (20th February 24)

10:00 AM -11:45 AM Crafting a Business Plan and Legal Framework (Mr. Usma Bin Mansoor)

  • Elements of a successful business plan.
  • Writing mission and vision statements, target market analysis, and revenue models.
  • Legal framework for starting a new tech company.
11:45 AM – 12:00 AM Tea Break
12:00 AM – 1:30 PM Preparing a Marketing Plan (Mr. Zayn Qureshi, NUST)

  • Understanding the importance of a marketing plan in the tech start-up journey.
  • Key components and considerations in developing an effective marketing plan.
1:30 PM – 2:30 PM               Lunch Break
2:30 PM – 4:15 PM Business Plan Development and Marketing Plan Preparation (Dr. Jamil Anwar)

Participants work on crafting their business plans.

Day 3: Navigating the Tech Start-up Life Cycle (21st February 24)

10:00 AM -11:00 AM The Tech Start-up Life Cycle (Mr. Ahsen Mirza, IIU)

  • Stages in the life cycle of a tech company: ideation, development, launch, growth, and exit strategies.
  • Key challenges and opportunities at each stage.
11:00 AM – 12:00 AM Case Studies of Success and Failures (Mr. Ahsen Mirza, IIU)

  • Learning from real-world examples of tech start-ups.
  • Analysing the reasons behind their successes and failures.
12:00 AM – 12:15 AM Tea Break
12:15 PM -1:15 PM Seed Funding and Crowdfunding (Ms. Minahil Zia, LUMS)

  • Overview of crowdfunding and seed funding in the tech industry.
  • Understanding the differences between crowdfunding and seed funding.
  • Exploring successful cases of tech start-ups funded through crowdfunding and seed funding.
  • Tips for preparing a compelling crowdfunding campaign or pitch for seed funding
1:15 PM – 2:15 PM                Lunch Break
2:15 PM – 3:30 PM Hands-On Session: Developing and Presenting Marketing Plans (Dr. M. Asim Afridi)

Participants work on creating their marketing plans, guided by the marketing plan preparation session on Day 2.
3:30 PM – 4:00 PM Event Closing

 

Throughout the workshop, participants will engage in hands-on activities, group discussions, and case study analyses. They will leave with a deeper understanding of Entrepreneurship and the tools needed to guide their students on their entrepreneurial journeys.