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Faculty Profile

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Dr Shakir Hafeez

Associate Professor
Area of Interest: Marketing
Email: shakir@cuiatd.edu.pk
Phone: (92)992-383591-6
 
Academics/ Degrees
  • PhD, Kunming University of Science and Technology, China
  • MS. (CIIT Abbottabad)
 
Journal Publications
1. Muhammad Wasif Hanif,Asim Afridi,Hafeez, S. Does wastophobia bring sustainability in consumers’ responsible behavior? A case of electricity waste management, International Journal of Energy Sector Management, 2023
2. S.A.M.Shah,Hafeez, S. The Role of Business Ethics and Corporate Social responsibility on Brand Attitude among Consumers in Pakistan, Middle East Journal of Management, Inderscience DOI: 10.1504/MEJM.2021.10040770, 2022
3. Hafeez, S. FACTORS AFFECTING THE ACCEPTANCE OF MOBILE MARKETING: ROLE OF ETHICS AND PERMISSION-BASED MARKETING, CITY UNIVERSITY RESEARCH JOURNAL, 2022
4. S.A.M.Shah,Hafeez, S. Smartphone Addiction Factors Effecting University Student Performance, NUML International Journal of Business & Management, 2021
5. Hafeez, S. Factors influencing consumer preferences to purchase environmental friendly products, JOURNAL OF PUBLIC VALUE AND ADMINISTRATIVE INSIGHT, 2021
6. Hafeez, S. Model of Electricity Consumption and Conservation: The Determinants from Household Perspective, Journal of Hunan University Natural Sciences, 2021
7. Hafeez, S.,S.A.M.Shah,Iqbal, N.,Asim Afridi Wastophobia: A path towards Sustainability in Responsible Behavior - A Case study of Domestic Sector electricity Waste Management, International Journal of Energy Economics and Policy, 2021
8. S.A.M.Shah,Hafeez, S.,Iqbal, N. Domestic Consumer Awareness of Energy Consumption Practices in Pakistan, Journal of Energy Economics and Policy, Vol 11, No. 4., 2021
9. Daniel Adu,Hafeez, S. Computational Analysis on Numerical Simulation of Internal Flow Physics for Pump as Turbine in Renewable Small Hydro Energy Generation, Complexity , 2020
10. Hafeez, S.,Rabeeya Raoof,Shakir Hafeez, Rizwan Rasheed CONTEMPORARY ADVERTISEMENT TECHNIQUES AND ITS EFFECTIVENESS AMONG MUSLIM CONSUMERS, International Journal of Management Research and Emerging Sciences, 2020
11. Hafeez, S. Effects of Celebrity Endorsement, Promotional activities, Packaging of products, and Brand image, on Green Consumer buying behavior, Paradigms, 2020
12. Hafeez, S. How moral efficacy and moral attentiveness moderate the effect of abusive supervision on moral courage?., Economic Research-Ekonomska Istrazivanja, 2019
13. Saeed, B. B.,Bilal Afsar,Hafeez, S.,Imran khan,M.Tahir,Asim Afridi Promoting employee’s pro-environmental behavior through Green Human Resource Management practices, Corporate Social Responsibility and Environmental Management, 2018
14. Bilal Afsar,Hafeez, S.,Saeed, B. B.,Li Lin Hong Customer Knowledge Management as a Success Driver for Business in Mobile Sector of Pakistan, International Review of Management and Marketing, 2017
15. Bilal Afsar,Yuosre F. Badir,Saeed, B. B.,Hafeez, S. Transformational and transactional leadership and employee’s entrepreneurial behavior in knowledge–intensive industries, The International Journal of Human Resource Management, 2017
16. Komal Zahid,Madiha Tariq,Shaza Shabbir,Sana Khan,Hafeez, S.,Kinza Munaf Think Outside the Box and Move beyond the Market Share, International Review of Management and Marketing, 2016
17. Hafeez, S.,Y.Javed,Saeed, B. B.,Shahid Hussain Influence of Benefits Realization Management on Business Strategies and Project Success in Pakistan’s Construction Projects, International Review of Management and Marketing, 2016
18. Hafeez, S.,Saeed, B. B.,Y.Javed,Aman Ullah Khan Relationship among Perceived Stress, Academic Performance and Use of Energy Drinks: A Study on Universities’ and Medical Students of Khyber Pakhtunkhwa Province of Pakistan , International Review of Management and Marketing, 2016
19. Hafeez, S. Customer Satisfaction for Cellular Phones in Pakistan: A Case Study of Mobilink, BUSINESS AND ECONOMICS RESEARCH JOURNAL, 2010
 
Profile/Bio
Dr Shakir Hafeez has joined Management Sciences Department in 2008 as a Lecturer. He has done his PhD from Kunming University of Science and Technology China under CSC scholarship. 

Dr Shakir is serving as an Assistant Professor and as a Convener, Campus Marketing and Image building at COMSATS University Islamabad, Abbottabad Campus. Shakir completed his PhD in Marketing and his research interest lies in the area of customer knowledge management, advertising and consumer behavior. He has collaborated actively with researcher in other disciplines of marketing and management.

He is also working as Coordinator Graduate Program since October 2021.